Cash vs. Accrual: A Series - You’re Making A Huge Mistake
Bridging the gap between Marketing and Finance by creating a unified approach to scale your business and support your objectives.
Lead capture is only half the battle. Many prospects are not immediately ready to make a buying decision at the point of conversion. We work within your existing technology infrastructure to deploy nurture campaigns that usher prospects through a tailored journey to the point of customer acquisition.
Your prospects and customers expect your business to have a social media presence. We develop a custom plan that selects the relevant platforms for your social media needs and create a recurring calendar that effectively educates your audience.
SEO is table stakes in today’s digital marketing landscape. Our approach balances the need for back-end technical optimization with the need for relevant content to drive page relevance and keyword rank, ultimately leading to an increase in organic traffic.
Your company’s website is a fluid, market-facing asset. Our approach aims for iterative improvement while eliminating the risk that massive website overhauls present.
Whether you use HubSpot, Salesforce, MailChimp or any of the other limitless CRM options out there, attention needs to be paid to the health of this critical database.
Leverage our experience of financial leadership across industries to develop internal controls that monitor and analyze all critical contributors to revenue and profit.
Without clear goals, you are directionless. We define clear, actionable and achievable metrics to help you reach your overall business objectives.
2Analyze Critical Data
We audit your disparate systems to establish the strengths and weaknesses of your marketing and finance.
3Learn & Report
We provide actionable data-driven recommendations built and developed by our marketing and financial strategies.
We implement time sensitive tactical projects to meet strategic goals.
A team of diverse minds who believe that successful actions are dependent on accurate reporting. Our solution to the ever changing environment of digital marketing is the synergy in marketing and finance. We inform our innovative strategies through a pragmatic understanding of data to create meaningful impacts in the digital world. Our focus will always be centered around increasing profit.