Sublime Communications is a Connecticut based branding agency. Titicus and Sublime Communications formed a strategic partnership to provide marketing services for a boutique luxury hotel brand, with multiple Connecticut locations.
The agency that preceded us managed the previous search engine marketing (SEM/PPC) campaign in the agency’s Google AdWords account as opposed to the client’s. The previous agency’s agreement stated that the intellectual property associated with the campaigns belonged to the agency and not the client, meaning historical information could not be leveraged to increase the performance of the campaigns we were inheriting or creating anew. This forced us to start from scratch with our ad copy, keyword strategy, bid strategy and campaign structure.
Develop a keyword strategy that informed our initial pay-per-click campaigns and that formed the foundation of the Search Engine Optimization strategy. Test a variety of ad campaigns on multiple platforms, continually optimizing the campaigns to result in increased transactions and revenue.
372 to 1,476
$240,128 to $860,388
21,786 to 66,896
These results reflect the performance from November 1, 2019 to October 31, 2020 compared to November 1, 2018 to October 31, 2019. When taken in context of the coronavirus pandemic and the reduction in demand of the hospitality industry, they understate our success.