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Sublime Communications & Boutique Hotel


The Client


Sublime Communications is a Connecticut based branding agency. Titicus and Sublime Communications formed a strategic partnership to provide marketing services for a boutique luxury hotel brand, with multiple Connecticut locations.


New Project 297%


New Project 258%

Website Sessions

New Project 207 %

The Challenge


The agency that preceded us managed the previous search engine marketing (SEM/PPC) campaign in the agency’s Google AdWords account as opposed to the client’s. The previous agency’s agreement stated that the intellectual property associated with the campaigns belonged to the agency and not the client, meaning historical information could not be leveraged to increase the performance of the campaigns we were inheriting or creating anew. This forced us to start from scratch with our ad copy, keyword strategy, bid strategy and campaign structure.

The Key Performance Indicators


Transactions (Bookings)
Website Traffic
Keyword Ranking

The Goal


We were tasked with launching a digital marketing campaign that lifted the brand image for the hotel chain and increased revenue booked through the website directly into the company’s property management system. Additionally, we needed to ensure that channel attribution was automated for all ecommerce revenue, enabling campaign optimization and providing reporting that would empower the client to hold us accountable for our performance.

The Strategy


Develop a keyword strategy that informed our initial pay-per-click campaigns and that formed the foundation of the Search Engine Optimization strategy. Test a variety of ad campaigns on multiple platforms, continually optimizing the campaigns to result in increased transactions and revenue.



372 to 1,476




$240,128 to $860,388



Website Sessions

21,786 to 66,896



These results reflect the performance from November 1, 2019 to October 31, 2020 compared to November 1, 2018 to October 31, 2019. When taken in context of the coronavirus pandemic and the reduction in demand of the hospitality industry, they understate our success.