---
title: Case Study - Cybersecurity Company
description: We were tasked with launching a digital marketing campaign that drove traffic through multiple channels to the website and converted into qualified leads.
image: https://www.titicus.com/hubfs/Depositphotos_11189888_xl-2015.jpg
---

[![titicus-logo](https://www.titicus.com/hs-fs/hubfs/titicus-logo.png?width=742&height=176&name=titicus-logo.png "titicus-logo")](https://www.titicus.com/)

- [Services](https://www.titicus.com/#services) 
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    - [Case Studies](https://www.titicus.com/case-studies)
- [About](https://www.titicus.com/about)
- [Contact](https://www.titicus.com/contact-us)

- [Services](https://www.titicus.com/#services) 
    - [Marketing](https://www.titicus.com/marketing)
    - [Finance](https://www.titicus.com/finance)
- [Resources](https://www.titicus.com/#resources) 
    - [Case Studies](https://www.titicus.com/case-studies)
- [About](https://www.titicus.com/about)
- [Contact](https://www.titicus.com/contact-us)

# Sublime Communications & Cybersecurity Company

## CASE STUDY

## The Client

 

Sublime Communications is a Connecticut based branding agency. Titicus and Sublime Communications formed a strategic partnership to provide search engine optimization and paid campaign management for a national cybersecurity company.

### All Traffic

#### ![New Project](https://www.titicus.com/hs-fs/hubfs/New%20Project.png?width=43&name=New%20Project.png) 58%

### Organic Traffic

#### ![New Project](https://www.titicus.com/hs-fs/hubfs/New%20Project.png?width=43&name=New%20Project.png) 84 %

### Leads

#### ![New Project](https://www.titicus.com/hs-fs/hubfs/New%20Project.png?width=43&name=New%20Project.png) 96%

## The Challenge

 

The website was hosted on a “drag and drop” content management system and while these make development of a simple website easier, this particular platform inhibited our ability to perform direct conversion tracking for pertinent “calls to action” (CTAs) and was tied into a CRM that does not support inbound channel tracking.

#### The Key Performance Indicators

 

 

**Website Traffic**

**Organic Traffic**

**Conversions (Form Submissions)**

## The Goal

 

We were tasked with launching a digital marketing campaign that drove traffic through multiple channels to the website and that converted into qualified leads. Additionally, we needed to ensure that channel attribution was accurate to allow for a positive data feedback loop to measure return on investment for the paid campaigns and growth in organic results.

## The Strategy

 

Develop a keyword strategy and content strategy that informed our initial pay-per-click campaigns and that formed the foundation of our onsite Search Engine Optimization content strategy. Track conversion by channel, beyond marketing, through the sales process, measuring both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

## THE RESULTS

###  All Traffic

32,504 to 51,398

**58%**

**Increase**

### Organic Traffic

17,144 to 31,563

**84%**

**Increase**

### Leads

592 to 1,161

**96%**

**Increase**

The results reflect the performance from July 1, 2020 to December 31, 2020 compared to January 1, 2020 to June 30, 2020. 

 

## Transform the relationship between your marketing and finance. Let’s Connect.

![titicus-footer-logo](https://www.titicus.com/hubfs/titicus-footer-logo.png "titicus-footer-logo")

Unified approach to marketing and finance to grow your business.

VISIT US

83 Wooster Hts. Rd., Suite 125 - #4710

Danbury, CT 06810

CONTACT US

Email: [info@titicus.com](mailto:info@titicus.com)

Phone: [240.731.5534](tel:+12407315534)

- [![](https://www.titicus.com/hubfs/instagram.svg)](https://www.instagram.com/titicus_agency/)
- [![](https://www.titicus.com/hubfs/facebook.svg)](https://www.facebook.com/Titicus-105015442215599)
- [![](https://www.titicus.com/hubfs/linkedin-white.png)](https://www.linkedin.com/company/81530019)

![](https://px.ads.linkedin.com/collect/?pid=4983122&fmt=gif)

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