Sublime Communications is a Connecticut based branding agency. Titicus and Sublime Communications formed a strategic partnership to provide search engine optimization and paid campaign management for a national cybersecurity company.
The website was hosted on a “drag and drop” content management system and while these make development of a simple website easier, this particular platform inhibited our ability to perform direct conversion tracking for pertinent “calls to action” (CTAs) and was tied into a CRM that does not support inbound channel tracking.
We were tasked with launching a digital marketing campaign that drove traffic through multiple channels to the website and that converted into qualified leads. Additionally, we needed to ensure that channel attribution was accurate to allow for a positive data feedback loop to measure return on investment for the paid campaigns and growth in organic results.