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    Blog

    February, 19 2024

    Cash vs. Accrual: The Power of Matching Revenue and Expenses

    Blog, Marketing

    In the world of accounting, one fundamental principle stands out as a cornerstone of financial accuracy and transparency: matching revenue and expenses

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    February, 19 2024

    Cash vs. Accrual Accounting: The Impact on Managing Recurring Business Expenses

    Blog, Marketing

    Accrual accounting, with its emphasis on matching revenue and expenses, plays a crucial role in helping businesses manage recurring expenses effectively.

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    February, 13 2024

    Eliminating Zombie Expenses: Strategies for Financial Efficiency

    Blog, Marketing

    In business finance management, "zombie expenses" are a critical but often overlooked area that can significantly impact a company's financial health.

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    February, 13 2024

    Writing Web Content That Works: 12 Key Strategies to Follow

    Blog, Marketing

    In this article, we explore 12 strategies to create compelling web content that captures attention and drives action.

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    February, 06 2024

    Excel Should Be The Home of Your Financial Statements, Not Your General Ledger

    Blog, Marketing

    If you’re choosing to log in to your General Ledger (GL) system instead of opening Microsoft Excel, you’re making a huge mistake. Learn more here.

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    February, 02 2024

    Adapting Your Digital Strategy: When to Prioritize PPC Over SEO

    Blog, Marketing

    This article examines key instances where shifting from SEO's organic growth to PPC's targeted approach is essential for immediate impact.

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    January, 23 2024

    Hyper-Personalization in Digital Marketing: Staying Ahead in 2024

    Blog, Marketing

    Hyper-personalization in marketing is transforming the landscape from broad, generic strategies to highly nuanced and individualized approaches.

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    January, 10 2024

    SEO in 2024: Understanding the Effects of Google SGE

    Blog, Marketing

    In 2024, the SEO landscape is undergoing a transformative change with Google's introduction of the Search Generative Experience. Learn more here.

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    October, 11 2023

    Paid Campaigns: Picking the Right Platform for Your Digital Marketing Strategy

    Blog, Marketing

    In the dynamic landscape of digital marketing, selecting the right platform for paid advertising campaigns is crucial for reaching your target audience.

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    August, 18 2023

    Mastering Search Engine Optimization: Your 2023 Checklist

    Blog, Marketing

    Search Engine Optimization (SEO) is a critical component of digital marketing that enhances a website's visibility in search engine results. Learn more.

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