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March, 20 2024

Measuring Performance in Marketing and Finance

Finance, Blog

Discover why measuring performance in marketing and financial management is crucial and how it drives business growth and success.

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March, 20 2024

Full-Time vs Fractional CFO: Making the Right Choice for Your Business

Finance, Blog

Deciding between a full-time or fractional CFO is a significant decision that can have long-lasting implications for your business's financial health.

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March, 19 2024

The Insider's Guide to Revenue Marketing: How to Transform Your Strategy

Blog, Marketing

This guide offers a deep dive into the practicalities of revenue marketing, ensuring you have the tools to turn this concept into concrete results.

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March, 19 2024

Building a Better SEO Plan: The Role of Competitor Analysis

Blog, Marketing

This article outlines how conducting a competitor analysis can elevate your SEO plan, ensuring that your efforts are effective and ahead of the curve.

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February, 19 2024

Cash vs. Accrual: The Power of Matching Revenue and Expenses

Blog, Marketing

In the world of accounting, one fundamental principle stands out as a cornerstone of financial accuracy and transparency: matching revenue and expenses

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February, 19 2024

Cash vs. Accrual Accounting: The Impact on Managing Recurring Business Expenses

Blog, Marketing

Accrual accounting, with its emphasis on matching revenue and expenses, plays a crucial role in helping businesses manage recurring expenses effectively.

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February, 13 2024

Eliminating Zombie Expenses: Strategies for Financial Efficiency

Blog, Marketing

In business finance management, "zombie expenses" are a critical but often overlooked area that can significantly impact a company's financial health.

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February, 13 2024

Writing Web Content That Works: 12 Key Strategies to Follow

Blog, Marketing

In this article, we explore 12 strategies to create compelling web content that captures attention and drives action.

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February, 06 2024

Excel Should Be The Home of Your Financial Statements, Not Your General Ledger

Blog, Marketing

If you’re choosing to log in to your General Ledger (GL) system instead of opening Microsoft Excel, you’re making a huge mistake. Learn more here.

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