--- title: Blog - Titicus | Aaron Jacobstein (4) description: Aaron Jacobstein is the founder AMJ Solutions, where we work with you to optimize your investment in marketing and sales. (4) --- [![titicus-logo](https://www.titicus.com/hs-fs/hubfs/titicus-logo.png?width=742&height=176&name=titicus-logo.png "titicus-logo")](https://www.titicus.com/) - Services - [Digital Marketing Services](https://www.titicus.com/digital-marketing) - [Search Engine Optimization](https://www.titicus.com/digital-marketing/seo) - [Content Marketing](https://www.titicus.com/digital-marketing/content-marketing) - [Email Marketing](https://www.titicus.com/digital-marketing/email-marketing) - [Social Media Marketing](https://www.titicus.com/digital-marketing/social-media-marketing) - [Paid Media](https://www.titicus.com/digital-marketing/paid-media) - [Website Design, Development & Management](https://www.titicus.com/digital-marketing/website-design) - [Marketing Automation](https://www.titicus.com/digital-marketing/marketing-automation) - [Financial Management Services](https://www.titicus.com/financial-management) - [Fractional Chief Financial Officer](https://www.titicus.com/financial-management/fractional-cfo) - 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[Local SEO](https://www.titicus.com/digital-marketing/local-seo) - [National SEO](https://www.titicus.com/digital-marketing/national-seo) - [Enterprise SEO](https://www.titicus.com/digital-marketing/enterprise-seo) - [Content Marketing](https://www.titicus.com/digital-marketing/content-marketing) - [Email Marketing](https://www.titicus.com/digital-marketing/email-marketing) - [Social Media Marketing](https://www.titicus.com/digital-marketing/social-media-marketing) - [Paid Media](https://www.titicus.com/digital-marketing/paid-media) - [SEM / PPC](https://www.titicus.com/digital-marketing/sem-ppc) - [Paid Social Media](https://www.titicus.com/digital-marketing/paid-social-media) - [Programmatic](https://www.titicus.com/digital-marketing/programmatic) - [Content Syndication](https://www.titicus.com/digital-marketing/content-syndication) - [Awareness Media](https://www.titicus.com/digital-marketing/brand-awareness-advertising) - [Website Design, Development & Management](https://www.titicus.com/digital-marketing/website-design) - [New Website Development](https://www.titicus.com/digital-marketing/new-website-development) - [Growth Driven Design / Website Management](https://www.titicus.com/digital-marketing/growth-driven-website-design) - [Marketing Automation](https://www.titicus.com/digital-marketing/marketing-automation) - [**Financial Management Services**](https://www.titicus.com/financial-management) - [Fractional Chief Financial Officer](https://www.titicus.com/financial-management/fractional-cfo) - [Bookkeeping](https://www.titicus.com/financial-management/bookkeeping) - [Financial Reporting & Analysis](https://www.titicus.com/financial-management/reporting-analysis) - [Cash Flow & Capital Management](https://www.titicus.com/financial-management/cash-flow-capital-management) - [Financial Audit](https://www.titicus.com/financial-health-audit) - Services - [Digital Marketing Services](https://www.titicus.com/digital-marketing) - [Search Engine Optimization](https://www.titicus.com/digital-marketing/seo) - [Local SEO](https://www.titicus.com/digital-marketing/local-seo) - [National SEO](https://www.titicus.com/digital-marketing/national-seo) - [Enterprise SEO](https://www.titicus.com/digital-marketing/enterprise-seo) - [Content Marketing](https://www.titicus.com/digital-marketing/content-marketing) - [Email Marketing](https://www.titicus.com/digital-marketing/email-marketing) - [Social Media Marketing](https://www.titicus.com/digital-marketing/social-media-marketing) - [Paid Media](https://www.titicus.com/digital-marketing/paid-media) - [SEM / PPC](https://www.titicus.com/digital-marketing/sem-ppc) - [Paid Social Media](https://www.titicus.com/digital-marketing/paid-social-media) - [Programmatic](https://www.titicus.com/digital-marketing/programmatic) - [Content Syndication](https://www.titicus.com/digital-marketing/content-syndication) - [Awareness Media](https://www.titicus.com/digital-marketing/brand-awareness-advertising) - [Website Design, Development & Management](https://www.titicus.com/digital-marketing/website-design) - [New Website Development](https://www.titicus.com/digital-marketing/new-website-development) - [Growth Driven Design / Website Management](https://www.titicus.com/digital-marketing/growth-driven-website-design) - [Marketing Automation](https://www.titicus.com/digital-marketing/marketing-automation) - [Financial Management Services](https://www.titicus.com/financial-management) - [Fractional Chief Financial Officer](https://www.titicus.com/financial-management/fractional-cfo) - [Bookkeeping](https://www.titicus.com/financial-management/bookkeeping) - [Financial Reporting & Analysis](https://www.titicus.com/financial-management/reporting-analysis) - [Cash Flow & Capital Management](https://www.titicus.com/financial-management/cash-flow-capital-management) - [Financial Audit](https://www.titicus.com/financial-health-audit) - Industries - [Law Firms](https://www.titicus.com/services/law-firms) - [Home Services](https://www.titicus.com/services/home-services) - [Resources](https://www.titicus.com/resources) - [Blog](https://www.titicus.com/blog) - [Case Studies](https://www.titicus.com/resources#case-study) - [White Papers](https://www.titicus.com/resources#white_paper) - About Us - [Founders Vision](https://www.titicus.com/founders-vision) - [Contact Us](https://www.titicus.com/contact-us) - [Schedule a Consultation](https://www.titicus.com/schedule-consultation) # Blog Explore our latest case studies and blogs that cover a variety of topics and trends. Subscribe ![National Search Engine Optimization-min](https://www.titicus.com/hubfs/National%20Search%20Engine%20Optimization-min.png "National Search Engine Optimization-min") # Blog ### Subscribe To Our Blog Filter by Type - [Blog](https://www.titicus.com/blog) - [Case Study](https://www.titicus.com/case-studies) Filter by Topic - [Finance](https://www.titicus.com/blog/tag/finance) - [Marketing](https://www.titicus.com/blog/tag/marketing) Search ## Aaron Jacobstein Aaron Jacobstein is the founder AMJ Solutions, where we work with you to optimize your investment in marketing and sales. ### Posts by Aaron Jacobstein : March, 20 2024 ## [Full-Time vs Fractional CFO: Making the Right Choice for Your Business](https://www.titicus.com/blog/full-time-vs-fractional-cfo-making-the-right-choice-for-your-business) [Finance](https://www.titicus.com/blog/topic/finance), [Blog](https://www.titicus.com/blog/topic/blog) Deciding between a full-time or fractional CFO is a significant decision that can have long-lasting implications for your business's financial health. [ Read the Blog](https://www.titicus.com/blog/full-time-vs-fractional-cfo-making-the-right-choice-for-your-business) 0 Comments [Click here to read/write comments](https://www.titicus.com/blog/full-time-vs-fractional-cfo-making-the-right-choice-for-your-business#comments-listing) March, 19 2024 ## [The Insider's Guide to Revenue Marketing: How to Transform Your Strategy](https://www.titicus.com/blog/insiders-guide-to-revenue-marketing-transform-your-strategy) [Blog](https://www.titicus.com/blog/topic/blog), [Marketing](https://www.titicus.com/blog/topic/marketing) This guide offers a deep dive into the practicalities of revenue marketing, ensuring you have the tools to turn this concept into concrete results. [ Read the Blog](https://www.titicus.com/blog/insiders-guide-to-revenue-marketing-transform-your-strategy) 0 Comments [Click here to read/write comments](https://www.titicus.com/blog/insiders-guide-to-revenue-marketing-transform-your-strategy#comments-listing) March, 19 2024 ## [Building a Better SEO Plan: The Role of Competitor Analysis](https://www.titicus.com/blog/building-a-better-seo-plan-the-role-of-competitor-analysis) [Blog](https://www.titicus.com/blog/topic/blog), [Marketing](https://www.titicus.com/blog/topic/marketing) This article outlines how conducting a competitor analysis can elevate your SEO plan, ensuring that your efforts are effective and ahead of the curve. [ Read the Blog](https://www.titicus.com/blog/building-a-better-seo-plan-the-role-of-competitor-analysis) 0 Comments [Click here to read/write comments](https://www.titicus.com/blog/building-a-better-seo-plan-the-role-of-competitor-analysis#comments-listing) February, 19 2024 ## [Cash vs. Accrual: The Power of Matching Revenue and Expenses](https://www.titicus.com/blog/cash-vs-accrual-the-power-of-matching-revenue-and-expenses) [Blog](https://www.titicus.com/blog/topic/blog), [Marketing](https://www.titicus.com/blog/topic/marketing) In the world of accounting, one fundamental principle stands out as a cornerstone of financial accuracy and transparency: matching revenue and expenses [ Read the Blog](https://www.titicus.com/blog/cash-vs-accrual-the-power-of-matching-revenue-and-expenses) 0 Comments [Click here to read/write comments](https://www.titicus.com/blog/cash-vs-accrual-the-power-of-matching-revenue-and-expenses#comments-listing) February, 19 2024 ## [Cash vs. Accrual Accounting: The Impact on Managing Recurring Business Expenses](https://www.titicus.com/blog/cash-vs-accrual-accounting-the-impact-on-managing-recurring-business-expenses) [Blog](https://www.titicus.com/blog/topic/blog), [Marketing](https://www.titicus.com/blog/topic/marketing) Accrual accounting, with its emphasis on matching revenue and expenses, plays a crucial role in helping businesses manage recurring expenses effectively. [ Read the Blog](https://www.titicus.com/blog/cash-vs-accrual-accounting-the-impact-on-managing-recurring-business-expenses) 0 Comments [Click here to read/write comments](https://www.titicus.com/blog/cash-vs-accrual-accounting-the-impact-on-managing-recurring-business-expenses#comments-listing) February, 13 2024 ## [Eliminating Zombie Expenses: Strategies for Financial Efficiency](https://www.titicus.com/blog/eliminating-zombie-expenses-strategies-for-financial-efficiency) [Blog](https://www.titicus.com/blog/topic/blog), [Marketing](https://www.titicus.com/blog/topic/marketing) In business finance management, "zombie expenses" are a critical but often overlooked area that can significantly impact a company's financial health. [ Read the Blog](https://www.titicus.com/blog/eliminating-zombie-expenses-strategies-for-financial-efficiency) 0 Comments [Click here to read/write comments](https://www.titicus.com/blog/eliminating-zombie-expenses-strategies-for-financial-efficiency#comments-listing) February, 13 2024 ## [Writing Web Content That Works: 12 Key Strategies to Follow](https://www.titicus.com/blog/writing-web-content-that-works-12-key-strategies-to-follow) [Blog](https://www.titicus.com/blog/topic/blog), [Marketing](https://www.titicus.com/blog/topic/marketing) In this article, we explore 12 strategies to create compelling web content that captures attention and drives action. [ Read the Blog](https://www.titicus.com/blog/writing-web-content-that-works-12-key-strategies-to-follow) 0 Comments [Click here to read/write comments](https://www.titicus.com/blog/writing-web-content-that-works-12-key-strategies-to-follow#comments-listing) February, 06 2024 ## [Excel Should Be The Home of Your Financial Statements, Not Your General Ledger](https://www.titicus.com/blog/excel-should-be-the-home-of-your-financial-statements-not-your-general-ledger) [Blog](https://www.titicus.com/blog/topic/blog), [Marketing](https://www.titicus.com/blog/topic/marketing) If you’re choosing to log in to your General Ledger (GL) system instead of opening Microsoft Excel, you’re making a huge mistake. Learn more here. [ Read the Blog](https://www.titicus.com/blog/excel-should-be-the-home-of-your-financial-statements-not-your-general-ledger) 0 Comments [Click here to read/write comments](https://www.titicus.com/blog/excel-should-be-the-home-of-your-financial-statements-not-your-general-ledger#comments-listing) February, 02 2024 ## [Adapting Your Digital Strategy: When to Prioritize PPC Over SEO](https://www.titicus.com/blog/adapting-your-digital-strategy-when-to-prioritize-ppc-over-seo) [Blog](https://www.titicus.com/blog/topic/blog), [Marketing](https://www.titicus.com/blog/topic/marketing) This article examines key instances where shifting from SEO's organic growth to PPC's targeted approach is essential for immediate impact. [ Read the Blog](https://www.titicus.com/blog/adapting-your-digital-strategy-when-to-prioritize-ppc-over-seo) 0 Comments [Click here to read/write comments](https://www.titicus.com/blog/adapting-your-digital-strategy-when-to-prioritize-ppc-over-seo#comments-listing) [❮](https://www.titicus.com/blog/author/aaron-jacobstein/page/3) [1](https://www.titicus.com/blog/author/aaron-jacobstein/page/1) [...](https://www.titicus.com/blog/author/aaron-jacobstein/page/1) [2](https://www.titicus.com/blog/author/aaron-jacobstein/page/2) [3](https://www.titicus.com/blog/author/aaron-jacobstein/page/3) [4](https://www.titicus.com/blog/author/aaron-jacobstein/page/4) [5](https://www.titicus.com/blog/author/aaron-jacobstein/page/5) [6](https://www.titicus.com/blog/author/aaron-jacobstein/page/6) [❯](https://www.titicus.com/blog/author/aaron-jacobstein/page/5) ###### POPULAR POSTS - [![The Importance of Budgeting](https://www.titicus.com/hubfs/Two%20financial%20advisors%20reviewing%20financial%20reports%20at%20a%20desk.jpg)](https://www.titicus.com/blog/the-importance-of-budgeting) [The Importance of Budgeting](https://www.titicus.com/blog/the-importance-of-budgeting) September 18, 2024 - [![7 Free Tools to Analyze Keyword Competition: Finding Low Competition Keywords](https://www.titicus.com/hubfs/Person%20searching%20on%20their%20laptop.jpg)](https://www.titicus.com/blog/7-free-tools-to-analyze-keyword-competition) [7 Free Tools to Analyze Keyword Competition: Finding Low Competition Keywords](https://www.titicus.com/blog/7-free-tools-to-analyze-keyword-competition) January 3, 2025 - [![Hyper-Personalization in Digital Marketing: Staying Ahead in 2024](https://www.titicus.com/hubfs/Team%20strategy.jpg)](https://www.titicus.com/blog/hyper-personalization-digital-marketing-2024) [Hyper-Personalization in Digital Marketing: Staying Ahead in 2024](https://www.titicus.com/blog/hyper-personalization-digital-marketing-2024) May 7, 2024 - [![Get Online Fast: Google Business Profile Setup in 5 Minutes](https://www.titicus.com/hubfs/Google%20search%20engine%20on%20tablet.jpg)](https://www.titicus.com/blog/google-my-business-setup-in-5-minutes) [Get Online Fast: Google Business Profile Setup in 5 Minutes](https://www.titicus.com/blog/google-my-business-setup-in-5-minutes) June 21, 2024 ![titicus-footer-logo](https://www.titicus.com/hubfs/titicus-footer-logo.png "titicus-footer-logo") Unified approach to marketing and finance to grow your business. 83 Wooster Hts. 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